Selected work

Results that hold up under scrutiny.

Anonymized by design. Specific by nature. Explore how strategy, execution and iteration created measurable outcomes across distinct markets.

01
Solid wood furniture manufacturereCommerce

From an early baseline to peak-performance revenue.

A specialist manufacturer needed to move beyond low-volume transactions and scale demand for premium solid wood beds, dining sets and other high-consideration furniture.

Running period1 year 9 months

The objective

Transform the digital presence of a premium solid wood furniture manufacturer into a sustainable growth engine, establishing market leadership for high-ticket artisanal products while maintaining a strong return on ad spend.

Strategic execution

  • Combined priority and full-catalogue Shopping campaigns with high-intent Search for valuable product categories such as solid wood beds and dining tables
  • Used Dynamic Search Ads to capture profitable long-tail demand across an extensive product catalogue
  • Adopted Performance Max as cross-channel automation matured, turning it into a significant revenue driver during peak periods
  • Built dynamic and YouTube remarketing journeys around the longer consideration cycle of premium furniture purchases
  • Protected branded demand to maintain complete visibility on the manufacturer’s own name and prevent competitor interception
22×Peak ROAS
149.3k+RON peak revenue
88.59%Top impression rate
50.91%Absolute top share
0.33RON ending CPC
Conclusion

A cohesive Shopping, Search, Performance Max and remarketing strategy scaled the manufacturer from 609 RON in early monthly revenue to more than 149,000 RON at peak—while preserving efficient CPCs and building a dominant position for high-ticket artisanal furniture.

02
Commercial kitchen equipmentB2B eCommerce

Long-term digital growth at industrial scale.

Across 44 reporting cycles, a niche equipment supplier evolved from modest lead generation into a high-volume eCommerce authority serving professional buyers.

Running period3 years 8 months

The objective

Transform a specialist commercial catering equipment supplier from a baseline digital presence into a multi-year market leader, scaling high-intent B2B traffic, valuable enquiries and eCommerce revenue across a diverse industrial catalogue.

Strategic execution

  • Combined Standard Shopping for broad inventory coverage with category-specific Search campaigns targeting high-value industrial equipment
  • Introduced Performance Max for priority categories such as generators, using machine learning to uncover additional high-value demand
  • Focused targeting on commercial and industrial intent to separate professional buyers from casual consumer traffic
  • Used dynamic remarketing throughout long B2B decision cycles, repeatedly reconnecting buyers with the exact equipment they had viewed
+4,947%Monthly clicks
67.2k+RON peak revenue
10×Peak ROAS
1.6m+Monthly impressions
44.06%Absolute top rate
Conclusion

A long-term evolution from manual Search and Shopping to AI-assisted performance transformed the supplier into a digital authority—producing almost 50 times more monthly traffic, significant transactional revenue and durable B2B efficiency across 44 reporting cycles.

03
Interior design & bathroom fixtureseCommerce

More revenue, less spend, nearly double the return.

A premium home and bathroom retailer needed to turn a solid baseline into a high-performance revenue engine—without increasing its advertising costs.

Running period5 months

The objective

Accelerate digital growth and establish a dominant position in the premium interiors market, scaling revenue across bathroom fixtures, designer lighting and furniture while improving advertising efficiency.

Strategic execution

  • Used Smart Shopping as the primary growth engine, placing high-aesthetic products such as freestanding bathtubs and designer faucets in front of ready-to-buy customers
  • Deployed product-feed dynamic remarketing to show returning visitors the exact items they had viewed, with average CPC reaching as low as 0.10 RON
  • Built granular Search campaigns around high-value categories including bathroom sinks and shower cabins
  • Expanded into designer lighting and furniture, creating additional revenue streams without compromising overall account efficiency
14×Peak ROAS
+91%ROAS growth
29.8k+RON peak revenue
+62%Revenue growth
Conclusion

By shifting from broad acquisition to automated bidding, granular Search and high-efficiency remarketing, the retailer nearly doubled ROAS and grew revenue by 62% in one quarter—while reducing total monthly ad spend.

04
Artisanal beverageseCommerce

High-efficiency growth in a competitive niche.

A specialist retailer needed to grow beyond broad visibility—building a sophisticated, multi-channel funnel that could maximize every RON invested.

Running period9 months

The objective

Establish a dominant market presence for an online craft beer and artisanal beverage retailer, then scale revenue through an efficiency-first Google Ads strategy.

Strategic execution

  • Deployed conversion-focused Shopping campaigns to place premium products and gift boxes in front of high-intent shoppers
  • Protected branded demand at an average CPC as low as 0.03 RON, securing the account’s most valuable search real estate
  • Integrated YouTube and niche-targeted Display campaigns to build authority and increase assisted conversions
  • Used Dynamic Search Ads to capture profitable long-tail demand beyond the reach of manually managed keywords
13×Peak ROAS
25.5k+RON peak revenue
>70%Top of page rate
9×Sustained ROAS
Conclusion

By moving from broad visibility to a granular, conversion-led strategy, the retailer scaled revenue while achieving exceptional efficiency, stronger market share and performance that endured beyond seasonal peaks.

05
Premium artisanal jewelleryeCommerce

Full-funnel optimization that unlocked profitable scale.

An artisanal jewellery brand needed to move beyond early-stage testing and create an efficient acquisition system capable of competing for attention in the luxury market.

Running period8 months

The objective

Build a scalable and profitable acquisition model for a premium artisanal jewellery retailer, improving an exploratory ROAS below 1× through sharper targeting, stronger campaign structure and disciplined revenue growth.

Strategic execution

  • Used full-catalogue and priority Shopping campaigns as the core revenue engine for high-intent product demand
  • Combined Dynamic Search Ads with category-led Search to capture profitable long-tail queries across the retailer’s catalogue
  • Layered dynamic and classic remarketing to re-engage high-value visitors with relevant products throughout the buying journey
  • Protected branded demand at more than 90% Top of Page while using competitor campaigns to win share from other luxury jewellery brands
+438%ROAS growth
+405%Revenue growth
28k+RON peak revenue
−51%Average CPC
>91%Top of page rate
Conclusion

A disciplined mix of Shopping, Search, remarketing and brand protection transformed the account from an exploratory baseline into a profitable growth engine—lifting ROAS to 5×, increasing monthly revenue by 405% and generating substantially more pre-sale enquiries.

06
Premium fashioneCommerce

Scaling revenue—and rising above global competitors.

A local luxury retailer set out to win high-intent demand for brands including Moncler, Versace and Gucci—then turn that demand into efficient, defensible growth.

Running period2 months

The objective

Establish a high-performance digital baseline and rapidly scale a premium fashion retailer during the competitive Q4 period, capturing demand for luxury brands while protecting ROAS and growing market share.

Strategic execution

  • Split Standard Shopping into Selected Products and General Catalog campaigns, creating granular budget control around high-margin luxury items
  • Combined Brand Protect with product-and-brand Search campaigns targeting high-value terms such as ‘geaca moncler’ and ‘adidasi versace’
  • Used dynamic remarketing and Display campaigns to re-engage visitors who had viewed specific luxury products without purchasing
8.6k+RON peak revenue
−30%Average CPC
#1Auction position
12×Peak ROAS
96.26%Brand impression share
Conclusion

By moving beyond the initial baseline and deploying a coordinated multi-channel strategy, the retailer combined rapid revenue growth with stronger cost efficiency—ultimately taking the leading Auction Insights position ahead of established global luxury platforms.

07
Premium medical recovery clinicLead generation

More patient inquiries at half the click cost.

A premium recovery clinic needed to capture more high-intent local demand, outperform aggressive healthcare competitors and convert that visibility into a consistent flow of patient inquiries.

Running period3 months

The objective

Turn a fragmented digital presence into an efficient lead-generation engine for specialized medical recovery and physiotherapy services, increasing calls, contact forms and location actions while securing dominant search visibility.

Strategic execution

  • Built a priority-based Search structure around the high-value service terms most likely to generate qualified patient inquiries
  • Protected branded demand at an average CPC as low as 0.01 RON, directing clinic-specific searches to the most relevant landing pages
  • Scaled remarketing from roughly 67,700 impressions in the launch period to more than 333,000 the following month
  • Used assertive competitive bidding to secure up to 97.27% Search Impression Share against more than a dozen local competitors
+150%Total conversions
−50%Average CPC
97.27%Search impression share
96.82%Top of page rate
3,774Peak monthly clicks
Conclusion

Precision Search, defensive brand coverage and scaled remarketing increased total conversions by 150% while halving average CPC—giving the clinic near-total search visibility and a stronger, more consistent patient acquisition channel.

08
Healthy artisanal confectioneryeCommerce

Niche targeting that grew revenue while cutting click costs.

A specialist healthy confectionery brand needed to turn rising consumer interest into sustainable revenue by reaching precise dietary niches and improving advertising efficiency.

Running period9 months

The objective

Establish a dominant digital presence for a premium artisanal bakery specializing in raw-vegan, sugar-free and gluten-free products, moving the account from general awareness to efficient, conversion-led growth.

Strategic execution

  • Moved from broad targeting to granular, high-intent long-tail Search campaigns aligned with specialized dietary needs
  • Built top-of-funnel Display campaigns around audience groups including parents and raw-vegan enthusiasts
  • Introduced dedicated Display remarketing to re-engage visitors considering a purchase and keep the brand top-of-mind
  • Protected branded demand through defensive bidding, maintaining share of voice and reducing competitor interception
+153%Revenue growth
−55%Average CPC
70%Top of page rate
32.58%Impression share
+57%Transactions
Conclusion

Hyper-targeted Search, audience-led Display and disciplined remarketing shifted the account from awareness to sustainable conversion growth—more than doubling revenue while reducing CPC by over half and strengthening market visibility.

09
Premium children’s productseCommerce

From baseline presence to high-volume market visibility.

A premium children’s retailer needed to grow conversion volume and visibility against major marketplaces—without allowing cost efficiency to deteriorate as the account scaled.

Running period5 months

The objective

Transform an initial digital baseline into a dominant market position for children’s toys and educational products, aggressively scaling conversions and share of voice while keeping traffic acquisition costs under control.

Strategic execution

  • Used Standard Shopping as the core conversion engine, showcasing a broad catalogue to high-intent product shoppers
  • Combined general and category-specific Search campaigns with DSA to capture demand for terms including children’s toys and dolls
  • Built dedicated remarketing layers to re-engage previous visitors throughout the purchase decision
  • Protected branded demand from competitor activity while maintaining an efficient CPC for returning customers
+344%Monthly conversions
+422%Monthly impressions
41.75%Search impression share
0.21RON average CPC
72.41%Top 3 impression rate
Conclusion

A coordinated Shopping, Search, DSA and remarketing strategy moved the account from exploration to sustained growth—delivering a triple-digit conversion increase and nearly five times the visibility while average CPC remained effectively stable.

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